Immunization communication campaign launched during Special Immunization Week
The new eye catching logo for the Immunization communication campaign |
NEW DELHI, 29 April: To create awareness on the urgency to vaccinate every eligible child and intensify efforts to improve RI coverage, the Government of India has launched Special Immunization Weeks. Four weeks, with one week each in the months of April, June, July and August will be used to hold special immunization sessions in high-risk areas across the country.
Each year full immunization prevents approximately 4 lakh under-five deaths from vaccine preventable diseases in India. But close to 75 lakh children every year miss the benefits of childhood vaccinations. A majority of those missing the opportunity are from among underserved and marginalized populations. Being unvaccinated keeps them at highest risk of catching life-threatening childhood diseases. Globally, every fifth child is unimmunized.
“The Special Immunization Week is an opportunity to reinforce India’s Call to Action for child survival and development,” said Anuradha Gupta, Additional Secretary, Ministry of Health and Family Welfare and Mission Director, National Rural Health Mission, while launching a new communication campaign in the presence of media, development partners, and health officials at the India Habitat Centre.
(From Left-to-Right) Dr. Rakesh Kumar-Ministry of Health and Family Welfare, Anuradha Gupta-NHRM, Louis-Georges Arsenault, Unicef representative to india |