tag:blogger.com,1999:blog-63741816437198082652024-03-13T03:33:36.245+05:30Media4Childmedia4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.comBlogger204125tag:blogger.com,1999:blog-6374181643719808265.post-80960569988552201752016-08-09T15:36:00.001+05:302016-08-09T15:36:20.949+05:30Launch of Mother's Absolute Affection (MAA) Campaign <div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; color: #1d2129; font-family: helvetica, arial, sans-serif; font-size: 14px;">MAA- Mother's Absolute Affection', a breastfeeding promotion program launched by Shri J P Nadda, Union Minister of Health and Family Welfare, along with Ms. Madhuri Dixit, Actress and Brand Ambassador for this program, at New Delhi.</span></div>
media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-37048812651010613182016-08-06T13:26:00.003+05:302016-08-06T13:28:41.330+05:30Health Minister Launches MAA Programme to Promote Breastfeeding <div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqU1_EVEH8bO2xIS5ZRamfdfus7H4Vxi_o41fcideAY5_Yc-IikW4ushp9UPpPz0xMqCryhxDQNGere9XiE0Nf-HX4nT02PiR7I67iqSgNg9Bzmzgnt04D32k9mioejClSuWJLLeSJK3rD/s1600/DSC_1916.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqU1_EVEH8bO2xIS5ZRamfdfus7H4Vxi_o41fcideAY5_Yc-IikW4ushp9UPpPz0xMqCryhxDQNGere9XiE0Nf-HX4nT02PiR7I67iqSgNg9Bzmzgnt04D32k9mioejClSuWJLLeSJK3rD/s400/DSC_1916.jpg" width="400" /></a></div>
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<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">“Breastfeeding
is the most natural and cost effective intervention and should be promoted at
all levels. This is an enormous resource that every child has access to. It is
our job and our privilege to promote the world’s most effective investment for
human development.” This was stated by Shri J P Nadda, Union Minister of Health
and Family Welfare at a launch of MAA (Mothers Absolute Affection), a flagship
programme for promotion of breastfeeding, here today. Shri Faggan Singh
Kulaste, Minister of State for Health and Family Welfare, Smt. Anupriya Patel,
Minister of State for Health and Family Welfare, Shri C K Mishra, Secretary
(Health) and Smt. Leena Nair, Secretary (WCD), Mr. Louis George Arsenault,
UNICEF Representative to India and Ms. Madhuri Dixit, UNICEF Celebrity Advocate
were also present at the occasion, along with other senior officials.<o:p></o:p></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtjZtLvfh7MhSMfeI6PI_k73tDR09lL4g_y0Rj6BYPB0Kf2LUkT3F0xDZ0jDLuuyNyVQ7CY4O2HRJYoraOfJJUu3Jw5GNGatodun3IbALdTdzsVvFElJuWjqovxesokqnq7vOWbJSx_YxJ/s1600/DSC_8015.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjtjZtLvfh7MhSMfeI6PI_k73tDR09lL4g_y0Rj6BYPB0Kf2LUkT3F0xDZ0jDLuuyNyVQ7CY4O2HRJYoraOfJJUu3Jw5GNGatodun3IbALdTdzsVvFElJuWjqovxesokqnq7vOWbJSx_YxJ/s400/DSC_8015.jpg" width="400" /></a><span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Shri J
P Nadda highlighted the life cycle approach of the Ministry and said that a
Continuum of care approach has been adopted by the Ministry with the articulation
of ‘Strategic approach to Reproductive Maternal, Newborn, Child and Adolescent
health (RMNCH+A), bringing focus on all the life stages. The Health Minister
further added that we must appreciate that breastfeeding is a child’s first
inoculation against death, disease and poverty and according to the latest
scientific evidence, breastfeeding is our most enduring investment in physical,
cognitive and social capacity development. <o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Addressing
the gathering, Shri Faggan Singh Kulaste, Minister of State for Health and
Family Welfare said that awareness is the key among people and we have to work
on dispelling myths and misconceptions. Shri Faggan Singh Kulaste further added
that breastfeeding creates a special bond between mother and baby and the
interaction between the mother and child during breastfeeding has positive
impact for life, in terms of stimulation, behaviour, speech, sense of
well-being, security and how the child relates to other people. <o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Smt
Anupriya Patel, Minister of State for Health and Family Welfare, stated that
Breastfeeding is central to improving child survival. Poor breastfeeding
practices contribute to about 13% of child deaths. Smt. Anupriya Patel further
added that the Ministry is launching MAA-Mother’s Absolute Affection'’ to
create an enabling environment to ensure that mothers, husbands and families
receive adequate information and support to promote breastfeeding practices. <o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Ms.
Madhuri Dixit, laid emphasis on Mothers milk in ensuring the survival of the child.
The actor and mother of two healthy children, said, “Early initiation of
breastfeeding within one hour of birth and thereafter exclusive breastfeeding for
the first six months are essential for the wellness of the child.” She further
added that awareness should be generated to promote breastfeeding. The simple
act of breastfeeding can ensure our children have the right nutrients to start
their life”<o:p></o:p></span></span></div>
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<span style="line-height: 115%;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Highlighting
the importance of this initiative, Shri C K Mishra, Secretary (Health) said
that there is hardly any difference in rates of breastfeeding among rural and
urban population as against the perception that rural area might have higher
rates of breastfeeding due to traditional practices. This implies that need for
support regarding breastfeeding is universal. The Secretary (Health) further
mentioned that the MAA - the nation-wide breastfeeding promotion program, is
about intensified efforts to promote, protect and support optimal
breastfeeding. It builds upon the existing initiatives and addresses the needs
of all children including those living in difficult circumstances. <o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 115%;">“</span><span style="line-height: 115%;">MAA-Mother’s Absolute
Affection'’ is a nationwide programme launched in an attempt to bring undiluted
focus on promotion of breastfeeding and provision of counselling services for
supporting breastfeeding through health systems. The programme has been named
‘MAA’ to signify the support a lactating mother requires from family members
and at health facilities to breastfeed successfully. The chief components of
the MAA Programme are Community awareness generation, Strengthening inter
personal communication through ASHA, Skilled support for breastfeeding at Delivery
points in Public health facilities, and Monitoring and Award/recognition. <o:p></o:p></span></span></div>
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<span lang="EN-IN"><span style="font-family: "arial" , "helvetica" , sans-serif;">Also present during the function were
senior officers of the Ministry and representatives of the development partners.</span><span style="font-family: "times new roman";"><o:p></o:p></span></span></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-81399582164829040152016-07-16T12:56:00.002+05:302016-07-16T12:58:10.619+05:30Amitabh Bachan: Launch of the RI Communication Campaign by the Ministry of Health<div dir="ltr" style="text-align: left;" trbidi="on">
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/UIQcasLi8h8/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/UIQcasLi8h8?feature=player_embedded" width="320"></iframe></div>
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<span style="color: #222222;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The Ministry of Health and Family Welfare with strong support from UNICEF, launched a comprehensive and holistic 360 degree communication campaign on 14 July 2016, to enhance full immunization rates and support the successful Mission Indradhanush across the country. The launch of the campaign happened during an event organized by the MoHFW to celebrate the country’s elimination of MNT and Yaws as well. Another great achievement for India, following the eradication of Polio. But also even more reason to vigorously continue our support to GoI to ensure full coverage of routine immunization for all children will be achieved!</span></span></div>
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<span style="color: #222222;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></span></div>
<div style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;">UNICEF is very pleased to also announce that Mr. Amitabh Bachchan, UNICEF goodwill ambassador who has been supporting the polio eradication campaign for years has agreed to wholeheartedly support this campaign!</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">This RI communication campaign was conceptualized basis the findings from a formative research carried out by UNICEF last year. The survey highlighted that 1) fear of adverse effects following immunization, and 2) low awareness around benefits of full immunization and where to go for vaccination, are important reasons for children being missed out. The campaign was conceptualized and developed in a strong team effort between Health, C4D, Polio and A&C teams, in close coordination with MoHFW.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The multi-media campaign is designed to reinforce the message of complete immunization through the tag line (Paanch Saal, Saat Baar). This indicates the importance of seven visits for immunisation , during the first five years of life.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The open files of the communication kit which consists of a wide range of mass media and IPC material will be uploaded on the website. The ministry will also initiate the airing of the PSAs in the coming weeks. </span></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-41577577130405480182016-07-05T23:43:00.002+05:302016-07-05T23:43:50.461+05:30UNICEF Goodwill Ambassador India Priyanka Chopra Supports the #FairStart Campaign <div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAmqds3H2YVxllMTiFAuanJuOZHRpIPUAW4i7_4f4o3MdU0ky8JpdZXusk8oOMHBClj7VYkYAgOpAcDAt2cH0soR8KvMrUXbXdb7k_GxdGvECxPb6T2GpJ0EyYKToMAaiukBdZ2HOSdTb3/s1600/DSC_7114.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="265" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAmqds3H2YVxllMTiFAuanJuOZHRpIPUAW4i7_4f4o3MdU0ky8JpdZXusk8oOMHBClj7VYkYAgOpAcDAt2cH0soR8KvMrUXbXdb7k_GxdGvECxPb6T2GpJ0EyYKToMAaiukBdZ2HOSdTb3/s400/DSC_7114.JPG" width="400" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span lang="EN-GB" style="color: black; font-size: 11pt;">New
Delhi, 5 July 2016</span></b><span lang="EN-GB" style="color: black; font-size: 11pt;"> –</span><span lang="EN-GB" style="background-color: white; color: #222222; font-size: 11pt;">UNICEF Goodwill Ambassador Priyanka
Chopra today addressed over 100 adolescents from top schools and over 80 media from
Delhi and Haryana, highlighting the need to give a Fair Start to every child. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></span></div>
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<span lang="EN-GB" style="font-size: 11pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">The Fair Start campaign was
unveiled by UNICEF India recently in the backdrop of the global advocacy
efforts on Equity for Children. It focusses on persisting inequities that large
groups of children in India face, affecting their survival, growth and
development.<span style="color: black; mso-themecolor: text1;"> The #FairStart film
gives an insight into the lives of thousands of children from various
background, who are full of potential but less likely to grow up healthy and
safe, less likely to attend school, less likely to learn, and more likely to be
married as children.<o:p></o:p></span></span></span></div>
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<span lang="EN-GB" style="font-size: 11pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">UNICEF India works closely with
the Government of India and many other partners to try to improve the situation
of the most vulnerable and deprived children, ensuring that each child born in
this vast and complex country gets the best start in life, thrives and develops
to his or her full potential. Investing in children, particularly the most
vulnerable, brings multiple benefits not only to children but also to their
families, communities and economies.<o:p></o:p></span></span></div>
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<span lang="EN-GB" style="font-size: 11pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Speaking on this occasion, Mr.
Louis Georges Arsenault, UNICEF Representative to India said, “We have a clear
choice to make – to invest in progress of children being left-behind or if
unaddressed, face consequences of a far more divided and unfair world by 2030. <span style="background: white; color: #333333;">Changing mind-sets through
awareness-raising is critical. Mobilising entire communities – in terms of
political, caste and religious leaders to frontline workers, parents and
children<span class="apple-converted-space"> have shown positive results. </span>An
integrated approach is needed to bring about change. This includes enforcement
of legislation and protective mechanisms, ensure access to education for girls
and generating opportunities for empowerment.</span>”<o:p></o:p></span></span></div>
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<span lang="EN-GB" style="font-size: 11pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Currently, 6.1 million children in
India are out- of -school; around 10 million children are engaged in work in
India; close to 3500 children die every day before reaching age 5; 42 per cent
of tribal children in India are stunted in their growth and development; and
almost half the population of India, about 564 million people still practice
open defecation. Girls in India deserve an equal chance in life too, but on an
average 2.22 million girls marry early every year in India, and 23% girls
between 15-19 years of age experience physical or sexual violence.<o:p></o:p></span></span></div>
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<br /></div>
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<span lang="EN-GB" style="font-size: 11pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">“To make change happen, a
mind-shift is required. When the most deprived children are not given a fair
chance to realise their rights, they fall further behind. Each <span style="mso-spacerun: yes;"> </span>one of us can make a difference in our own
spheres of life, by creating awareness and ensuring that every child reaches
their full potential.”<o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-GB">Ms Chopra has been
associated with UNICEF for almost a decade. In 2010, she was appointed a UNICEF
National Ambassador, tasked specifically with promoting child rights and
adolescence. She has partnered with UNICEF to feature in videos and
advertisements aimed at building awareness for child rights and the need to create
healthy environments for children, filled with opportunities to blossom. She is
kindly lending her voice to the strong cause of providing each child a fair
start in life.</span><o:p></o:p></span></div>
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<br /></div>
<div class="MsoPlainText" style="text-align: justify;">
<span style="font-family: "arial" , "helvetica" , sans-serif;"><b>About UNICEF</b><o:p></o:p></span></div>
<div style="text-align: left;">
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<span lang="EN-GB"><span style="font-family: "arial" , "helvetica" , sans-serif;">UNICEF
promotes the rights and wellbeing of every child, in everything we do. Together
with our partners, we work in 190 countries and territories to translate that
commitment into practical action, focusing special effort on reaching the most
vulnerable and excluded children, to the benefit of all children, everywhere. </span></span></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-83092703015098967982016-06-29T14:08:00.002+05:302016-06-29T14:10:45.264+05:30Poverty, Illiteracy and Early Deaths Await World’s most Disadvantaged Children: UNICEF<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: "arial" , "helvetica" , sans-serif; text-align: justify;"><span style="font-size: x-small;">The release of the State of World's Children report was addressed by Professor Shyam Menon, Vice Chancellor, Dr. Bhim Rao Ambedkar University, Delhi, Dr. Rajesh Kumar, Joint Secretary (ICDS-Child Development), Ministry of Women and Child Development, Government of India, Dr. S. C. Khuntia, Secretary, Ministry of Human Resource Development, Government of India and Mr Louis Georges Arsenault, Representative, UNICEF India.</span></span></td></tr>
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<span style="color: black;"><span lang="EN-GB"> </span><i><span lang="EN-GB"><b>Making the right choices now can, and will, reverse this fate, new report says</b></span></i></span></h3>
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><b><span lang="EN-GB">Download a PDF of the report and multimedia content at: </span></b><span lang="EN-GB"><a data-saferedirecturl="https://www.google.com/url?hl=en&q=http://weshare.unicef.org/Package/2AMZIFFS4KH&source=gmail&ust=1467275532181000&usg=AFQjCNH_5XFDpGDOA0spi8xj4Zs9Ud9pVA" href="http://weshare.unicef.org/Package/2AMZIFFS4KH" style="color: #1155cc;" target="_blank">http://weshare.unicef.org/<wbr></wbr>Package/2AMZIFFS4KH</a></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-weight: bold;"><br /></span><b><span lang="EN-GB">NEW DELHI 28 June 2016 –</span></b><span lang="EN-GB">Based on current trends, 69 million children under five will die from mostly preventable causes, 167 million children will live in poverty, and 750 million women will have been married as children by 2030, the target date for the Sustainable Development Goals – </span><span lang="EN-GB">unless the world<b> </b>focuses more on the plight of its most disadvantaged children, according to a UNICEF report released today. </span> </span><br />
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><i>The State of the World’s Children</i>, UNICEF’s annual flagship report, paints a stark picture of what is in store for the world’s poorest children if governments, donors, businesses and international organizations do not accelerate efforts to address their needs. </span></div>
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;">“Denying hundreds of millions of children a fair chance in life does more than threaten their futures – by fueling intergenerational cycles of disadvantage, it imperils the future of their societies,” said UNICEF Executive Director Anthony Lake. “We have a choice: Invest in these children now or allow our world to become still more unequal and divided.” </span></div>
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;">The report notes that significant progress has been made in saving children’s lives, getting children into school and lifting people out of poverty. Global under-five mortality rates have been more than halved since 1990, boys and girls attend primary school in equal numbers in 129 countries, and the number of people living in extreme poverty worldwide is almost half of what it was in the 1990s. </span></div>
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;">But this progress has been neither even nor fair, the report says. The poorest children are twice as likely to die before their fifth birthday and to be chronically malnourished than the richest. Across much of South Asia and sub-Saharan Africa, children born to mothers with no education are almost three times more likely to die before they are five than those born to mothers with a secondary education. And girls from the poorest households are twice as likely to marry as children than girls from the wealthiest households. </span></div>
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-GB">Although education plays a unique role in levelling the playing field for children, the number of children who do not attend school has increased since 2011, and a significant proportion of those who do go to school are not learning. Globally, about 124 million children today do not go to primary and lower-secondary school, and almost 2 in 5 who do finish primary school have not learned how to read, write or do simple arithmetic. </span> </span></div>
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><span style="line-height: 15.333332061767578px;">Acknowledging education to be one of the key instruments in promoting equity, the focus of the Report launch in India was on </span><span lang="EN-GB" style="line-height: 15.333332061767578px;">Education</span><span style="line-height: 15.333332061767578px;">. Releasing the report, Louis</span><span lang="EN-GB" style="line-height: 15.333332061767578px;">-</span><span style="line-height: 15.333332061767578px;">Georges Arsenault, Representative, UNICEF India said, “</span><span lang="EN-GB" style="line-height: 15.333332061767578px;">The early years are foundational and children who start behind, stay behind. There are long-term consequences, particularly for the most marginalised and disadvantaged children, when they enter school without a quality preschool education.</span><span lang="EN-GB"> </span><span lang="EN-GB" style="line-height: 15.333332061767578px;">And gaps between disadvantaged children and other children become harder to bridge at later points in their education.” </span></span></div>
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-GB">India has much to celebrate in the area of education, particularly in ensuring children’s access to school, through the <i>Sarva Shiksha Abhiyan</i> and implementation of the Right to Education Act. This is reflected in the near-universal enrolment in primary education and the steady decrease in numbers of out-of-school children. The number of out-of-school children between 6 to 13 years has <b>declined</b> from approximately <b>8 million </b>in 2009 to <b>6 million </b>in 2014. Yet challenges still remain. In India, <b>out of the 74 million<a href="https://draft.blogger.com/blogger.g?blogID=6374181643719808265" name="m_-3116801766603188596_m_4864907023837606545_m_9139765650583022" style="background-image: url(https://blogger.googleusercontent.com/img/proxy/AVvXsEjDPsXNTmgXwwUE0Yv3VrgMvkTMRkEwWgFfBuy5yDe6SuSH01k1fARbUSITDm2U8pG9UI69i_ZeDYpAvf3Y_9hXTzUgfGFkNQ92TyC2-fAxbrnDpeplJ8Q8ewRzNKsV4fByu_Vht22UbH-L2ovOzkLoAFmQqICa1hQ_mPxy7jc3EusxpSQE2beToWb9kxIR3i86vTUdiDJPLSQg5qlBXg6BkYU=s0-d-e1-ft); background-repeat: no-repeat no-repeat; color: #222222; line-height: 6px; overflow: hidden; padding-left: 12px; width: 12px;">[1] children between 3-6 years, about 20 million</a></b> were not attending any preschool education in 2014, and it is the children from the poorest families and marginalised communities who are often left behind[2].</span> </span></div>
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;">The report points to evidence that investing in the most vulnerable children can yield immediate and long-term benefits. Globally, cash transfers, for example, have been shown to help children stay in school longer and advance to higher levels of education. On average, each additional year of education a child receives increases his or her adult earnings by about 10 per cent. And for each additional year of schooling completed, on average, by young adults in a country, that country’s poverty rates fall by 9 per cent. </span></div>
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<span lang="EN-GB"><span style="color: black; font-family: "arial" , "helvetica" , sans-serif;">Inequity is neither inevitable, nor insurmountable, the report argues. Better data on the most vulnerable children, integrated solutions to the challenges children face, innovative ways to address old problems, more equitable investment and increased involvement by communities – all these measures can help level the playing field for children.</span></span></div>
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-GB">Dr S. C Khuntia, Secretary, </span><span lang="EN">Department of School Education and Literacy, </span><span lang="EN-GB">Ministry of Human Resource Development, Government of India, </span><span lang="EN-GB">Dr Rajesh Kumar, Joint Secretary, Ministry of Women and Child Development, Government of India, Professor Shyam Menon, Vice Chancellor of Ambedkar University, Delhi, and several other dignitaries from the field of academics, policy, civil society, CSR heads and media were also present at the launch. </span> </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyCvVvyPKo5VVjUoo25KiA4Z3biU8gDI7CNfvU9rjT8IYsg0RaUblMapdRTu9QBdZaJPTYdcd61qWrhETeUZVgEhJ3IdiE7eek_KUFIxybkFnwSv8x9F_fR_zJoB0CgSRgqbPwkWKOR6DI/s1600/Pic2.JPG" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhyCvVvyPKo5VVjUoo25KiA4Z3biU8gDI7CNfvU9rjT8IYsg0RaUblMapdRTu9QBdZaJPTYdcd61qWrhETeUZVgEhJ3IdiE7eek_KUFIxybkFnwSv8x9F_fR_zJoB0CgSRgqbPwkWKOR6DI/s320/Pic2.JPG" width="320" /></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: black;">Three parallel sessions were also held after the launch, involving children from the Nine is Mine campaign, youth activists from <i>Youth Ki Awaaz</i> and top CSR heads emphasising that everyone has a role to play to make sure that every child can have a fair start in life. </span><span lang="EN-GB" style="color: black;">The </span><span style="color: black;">‘Fair Start’ film, unveiled recently as part of a UNICEF India led social media campaign, was also screened during the launch. The film focuses on persisting inequities that large groups of children in India face, affecting their survival, growth and development. </span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong style="color: black;"><span lang="EN-GB">About UNICEF</span></strong></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><strong style="color: black;"><span lang="EN-GB"><br /></span></strong></span></div>
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-GB">UNICEF promotes the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF and its work visit: </span><a data-saferedirecturl="https://www.google.com/url?hl=en&q=http://www.unicef.org/&source=gmail&ust=1467275532181000&usg=AFQjCNGW_IyicQb8ucdWXnDWoBCfKZwh1Q" href="http://www.unicef.org/" style="color: #1155cc;" target="_blank"><span lang="EN-GB">www.unicef.org</span></a><span lang="EN-GB">. Follow us on </span><a data-saferedirecturl="https://www.google.com/url?hl=en&q=https://www.twitter.com/unicef&source=gmail&ust=1467275532181000&usg=AFQjCNHagFxwiDgoweOIz3YN7ghg7MX7LQ" href="https://www.twitter.com/unicef" style="color: #1155cc;" target="_blank"><span lang="EN-GB">Twitter</span></a><span lang="EN-GB"> and </span><span lang="EN-GB" style="color: #1155cc;"><a data-saferedirecturl="https://www.google.com/url?hl=en&q=https://www.facebook.com/unicef&source=gmail&ust=1467275532181000&usg=AFQjCNE145FihlTImNPqx6vhGq0EkUZPwQ" href="https://www.facebook.com/unicef" style="color: #1155cc;" target="_blank">Facebook</a></span></span></div>
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<span style="color: black; font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-GB">[1]</span><span lang="EN-GB"> </span>As per census 2011</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span lang="EN-GB" style="color: black;">[2]</span><span lang="EN-GB" style="color: black;"> </span><span style="color: black;">RSOC 2014</span><span style="color: black;"></span></span></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-72686061220207945392016-06-18T15:18:00.000+05:302016-06-18T15:18:18.033+05:30 #EndViolence - UNICEF Collaborates with Radio<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="color: black;">Mumbai, 16 June 2016</span></b><span style="color: black;"> – 83% of 18-year-olds in India believe young people are in danger of </span>being sexually abused or taken advantage of online<span style="color: black;"> </span>and more than 66% think their friends participate in risky behaviours while using the internet, a new UNICEF study shows.<u></u><u></u></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i>Perils and Possibilities: Growing up online</i> is based on an international opinion poll of more than 10,000 18-year-olds from 25 countries, revealing young people’s perspectives on the risks they face growing up in an increasingly connected world. Globally, one in three internet users is a child. In India more than 28% youth have online presence. The report provides important insights from young people themselves on issues concerning online safety. The report further finds that adolescents appear confident with their own ability to stay safe, with nearly 81 per cent of interviewees in India believing that online abuse or bullying would never happen to them. <u></u><u></u></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">In this backdrop, 40 radio journalists from All India Radio, Maharashtra and Gujarat as well as several private FM channels were sensitised to issues of digital safety and child rights during a two-day workshop in Mumbai. <u></u><u></u></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Inaugurating the workshop, Professor Shambhu Nath Singh, Head of Journalism and New Media Studies, IGNOU, said, “Technology is ever evolving. With incredible speed, frequency and effect, the medium of internet is influencing our lives. It therefore becomes pertinent for us to identify safe spaces for our children in the digital world.”<u></u><u></u></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">UNICEF is engaging the media, particularly Radio, for creating a holistic environment around the <i>End Violence Against Children</i>initiative, through interactive workshops culminating in the Radio4Child awards. Also present in the sessions were dignitaries from the field of media, business CSR heads and academia contributed to the proceedings.<u></u><u></u></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">"Childline 1098 is the largest children's helpline programme in the world. Operating in over 402 districts across the country, we receive over 9 millions calls for help each year. It's interventions like ours that you must direct audiences to, as we can provide the adequate support and recourse from there", said Mr. Nishit Kumar, Communication & Strategic Initiatives Childline India Foundation, at the brainstorming session of Radio participants at Radio for #ENDViolence Workshop.<u></u><u></u></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Basis their learnings the trained programming heads will incorporate the issue of #End violence through their radio programs, blogs and social media platforms in addition to regular programming. UNICEF officials from Delhi and Mumbai facilitated the workshop for two days.</span></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-76735073206508114402016-05-25T16:46:00.002+05:302016-05-25T16:46:57.879+05:30UNICEF India Launches Public Advocacy Campaign ‘Fair Start’ for Every Child<div dir="ltr" style="text-align: left;" trbidi="on">
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<span lang="EN-GB" style="color: windowtext; line-height: 115%;"><span style="font-family: Arial, Helvetica, sans-serif;">New Delhi, </span><span style="font-family: Arial, Helvetica, sans-serif;">25 May 2016: UNICEF India today unveiled the ‘Fair Start’ film as part of
a (social) media campaign that will focus on persisting inequities that large
groups of children in India face, affecting their survival, growth and
development. A series of impactful films will give an insight into the lives of
millions of children from various backgrounds, who are full of potential but
less likely to grow up healthy and safe, less likely to attend school , less
likely to learn, and more likely to be married as children. <o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-GB" style="background-color: white; color: windowtext; line-height: 115%;">Introducing the
film,</span><b style="mso-bidi-font-weight: normal;"><span lang="EN-GB" style="background-color: white; color: windowtext; line-height: 115%;"> Caroline Den Dulk, Chief, Advocacy &
Communication, UNICEF India </span></b><span lang="EN-GB" style="background-color: white; color: windowtext; line-height: 115%;">said, </span><i style="mso-bidi-font-style: normal;"><span lang="EN-GB" style="color: windowtext; line-height: 115%;">“Every
child deserves a fair start in his/her life and deserves adequate nutrition,
education, sanitation, protection and health care. The campaign draws attention
to the lives of many children who are deprived of these basic rights, often at
times determined simply by where they are born. Every child should have a fair
and equal chance in life, irrespective of their caste, ethnicity, gender,
poverty, region or religion.” <o:p></o:p></span></i></span></div>
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<span lang="EN-GB" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">UNICEF works closely with the
Government of India and many other partners to curb the situation of the most
vulnerable and deprived children, ensuring that each child born in this vast
and complex country gets the best start in life, thrives and develops to his or
her full potential. <o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><span lang="EN-GB">Every Child deserves a #FairStart.<span style="mso-spacerun: yes;"> </span>Currently, </span><span lang="EN-GB">6.1 million
children in India are out- of -school<a href="https://draft.blogger.com/blogger.g?blogID=6374181643719808265#_ftn1" name="_ftnref1" style="mso-footnote-id: ftn1;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><!--[if !supportFootnotes]--><span class="MsoFootnoteReference"><span lang="EN-GB">[1]</span></span><!--[endif]--></span></span></a>;
around 10 million children are engaged in work in India<a href="https://draft.blogger.com/blogger.g?blogID=6374181643719808265#_ftn2" name="_ftnref2" style="mso-footnote-id: ftn2;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><!--[if !supportFootnotes]--><span class="MsoFootnoteReference"><span lang="EN-GB">[2]</span></span><!--[endif]--></span></span></a>;
close to 3500 children die every day before reaching age 5<a href="https://draft.blogger.com/blogger.g?blogID=6374181643719808265#_ftn3" name="_ftnref3" style="mso-footnote-id: ftn3;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><!--[if !supportFootnotes]--><span class="MsoFootnoteReference"><span lang="EN-GB">[3]</span></span><!--[endif]--></span></span></a>;
<span style="mso-bidi-font-weight: bold;">42 per cent of tribal children in India
are stunted in their growth and development<a href="https://draft.blogger.com/blogger.g?blogID=6374181643719808265#_ftn4" name="_ftnref4" style="mso-footnote-id: ftn4;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><!--[if !supportFootnotes]--><span class="MsoFootnoteReference"><span lang="EN-GB">[4]</span></span><!--[endif]--></span></span></a>; and almost half the
population of India, about 564 million people still practice open defecation<a href="https://draft.blogger.com/blogger.g?blogID=6374181643719808265#_ftn5" name="_ftnref5" style="mso-footnote-id: ftn5;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><!--[if !supportFootnotes]--><span class="MsoFootnoteReference"><span lang="EN-GB">[5]</span></span><!--[endif]--></span></span></a></span>.Girls in India
deserve an equal chance in life too, but on an average 2.22 million girls marry
early every year in India<a href="https://draft.blogger.com/blogger.g?blogID=6374181643719808265#_ftn6" name="_ftnref6" style="mso-footnote-id: ftn6;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><!--[if !supportFootnotes]--><span class="MsoFootnoteReference"><span lang="EN-GB">[6]</span></span><!--[endif]--></span></span></a>,
and 23% girls between 15-19 years of age experience physical or sexual violence<a href="https://draft.blogger.com/blogger.g?blogID=6374181643719808265#_ftn7" name="_ftnref7" style="mso-footnote-id: ftn7;" title=""><span class="MsoFootnoteReference"><span style="mso-special-character: footnote;"><!--[if !supportFootnotes]--><span class="MsoFootnoteReference"><span lang="EN-GB">[7]</span></span><!--[endif]--></span></span></a>.
</span><span lang="EN-GB"><o:p></o:p></span></span></div>
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<span lang="EN-GB" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="mso-spacerun: yes;"> </span><i style="mso-bidi-font-style: normal;">“Often
the issues faced are immensely complex in nature and cut across all layers of
society”, said Mrs. Den Dulk. “To make change happen a mind-shift is required.
The #FairStart campaign aims at engaging the larger public in a debate and for
everyone to see they have a role to play to make sure every child can have a
fair chance in life”. <o:p></o:p></i></span></span></div>
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<span lang="EN-GB"><span style="font-family: Arial, Helvetica, sans-serif;">The ‘Fair Start’
films were produced with the participation of a group of children who brought
their own daily reality to the film set. <o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i style="mso-bidi-font-style: normal;"><span lang="EN-GB">“We have made this film with a lot of love and we
hope you like it. Help us get a fair start, life. We deserve a #FairStart”</span></i><span lang="EN-GB"> <o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><i style="mso-bidi-font-style: normal;"><span lang="EN-GB">“The
#FairStart campaign was quite a remarkable and prestigious project to work on
for me, as well as the entire team. at Avant Garde Films. The most memorable
thing was working with such wonderful kids from ‘Bigger Than Life’ NGO. They
played cast and crew really well. For me, and I am sure for everyone who was a
part of this project, it would be the most memorable experience and will be
close to our hearts forever”</span></i><span lang="EN-GB"> – Abhishek De, Avant Garde Films. <o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span lang="EN-GB"><span style="font-family: Arial, Helvetica, sans-serif;">Crew:<o:p></o:p></span></span></b></div>
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<span lang="EN-GB" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">Sahil: Camera man - Sahil is a 14 year old enthusiastic boy
who is interested in sports and music. He is an avid cricket fan and wants to
pursue cricket as his profession. He has a mother and a sister who love him.
His father passed away 3 years back. He helps his uncle in laundry work. Sahil
goes to an English medium school.<o:p></o:p></span></span></div>
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<span lang="EN-GB" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">Suraj: Art Director - Suraj is 10 years old. He has 3 sisters
and 2 brothers. His mother works very hard selling corn. He helps his mother at
her work. His father is an alcoholic and fights at home. Suraj wants to become
a scientist when he grows up. <o:p></o:p></span></span></div>
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<span lang="EN-GB" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">Shawn: Camera Man / Director - Shawn is 15 years old. He has
6 siblings. Since his father has left home and mother keeps unwell he has taken
up the responsibility to work and earn money for his home. So he goes everyday
to clean gutters. He does not go to school but wants to. He is good at
football. He is very helpful and caring by nature.<o:p></o:p></span></span></div>
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<span lang="EN-GB" style="color: windowtext;"><span style="font-family: Arial, Helvetica, sans-serif;">Belinda: Costume - Belinda is 13 years old. She goes to a
municipal school. She is Shawn's sister. She works at home after school hours.
She is a very shy girl but aspires to become an office accountant when she
grows up.<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span lang="EN-GB">About
UNICEF</span></b><span lang="EN-GB"><o:p></o:p></span></span></div>
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<span lang="EN-GB"><span style="font-family: Arial, Helvetica, sans-serif;">UNICEF
works in more than 190 countries and territories to help children survive and
thrive, from early childhood through adolescence. The world’s largest provider
of vaccines for developing countries, UNICEF supports child health and
nutrition, good water and sanitation, quality basic education for all boys and
girls, and the protection of children from violence, exploitation, and AIDS.
UNICEF is funded entirely by the voluntary contributions of individuals,
businesses, foundations and governments. For more information about UNICEF and
its work visit: www.unicef.org and www.unicef.org/india<o:p></o:p></span></span></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-33570493125899394562016-05-23T15:42:00.002+05:302016-05-23T15:42:20.367+05:30Sweeping India Clean with the Daredevils<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIw_cGlUvhEdZ_xupRWly0oILSuDL-wdMW5cFZ6kxo2qlvJ3zgpglZzI2SHpxDQexh0yQ5O8bZZw95sVWNOt2b0d0JIdoOtwtug9SmAlismo_fvPqDLu29tj36R4quDbQyqC-tcTSsAgZV/s1600/DSC_5757-Copy-405x270.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhIw_cGlUvhEdZ_xupRWly0oILSuDL-wdMW5cFZ6kxo2qlvJ3zgpglZzI2SHpxDQexh0yQ5O8bZZw95sVWNOt2b0d0JIdoOtwtug9SmAlismo_fvPqDLu29tj36R4quDbQyqC-tcTSsAgZV/s400/DSC_5757-Copy-405x270.jpg" width="400" /></a></div>
<br />
<div style="box-sizing: border-box; font-family: arial; letter-spacing: 0.3pt; margin-bottom: 10px; text-align: justify;">
Laxmi and Devkumari Remi don’t watch the IPL. It’s gilli-danda season soon and they do watch T20, they are quick to add, and even quicker to say with no little pride that their classes, 11th and 12th, did well in the inter-class cricket tournament at school. The young allrounders from Ranamatiya tribal village in Chhattisgarh are fans of Virat Kohli and Sachin Tendulkar – both those names now increasingly taken in the same breath around the country and both bringing as wide a smile in a fan – but after Saturday (May 21), a few more were added to their cricketers lexicon.</div>
<div style="box-sizing: border-box; font-family: arial; letter-spacing: 0.3pt; margin-bottom: 10px; text-align: justify;">
Rahul Dravid, Imran Tahir, JP Duminy, Rishabh Pant and Mayank Agarwal were the names painstakingly written down by the girls in borrowed scraps of paper as they got their stories ready to take back home after a fruitful visit to Raipur – for some their first time in the big city.</div>
<div style="box-sizing: border-box; font-family: arial; letter-spacing: 0.3pt; margin-bottom: 10px; text-align: justify;">
The girls were among a group of around 40 youngsters from Unicef’s ‘Team Swachh’ in the central Indian state who interacted with Delhi Daredevils representatives and shared success stories of their campaign against open defecation in their villages. <a href="http://www.wisdenindia.com/cricket-article/sweeping-india-clean-with-the-daredevils/211271" target="_blank">Read more</a></div>
</div>
media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-24420042004831885212016-05-20T12:35:00.003+05:302016-05-20T12:35:56.004+05:30Team Swachh, or, What I’m Doing in India<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial;">Blog Post by Rose George</span><span style="font-family: Times;"><o:p></o:p></span></div>
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<span style="color: #262626; font-family: Arial;">I first came to India
in 1999. I know the year only because during my trip I had a phone call from my
friend Simon Winchester, who asked me to accompany him on a trip from
Vienna to Istanbul (the trip became this book). I accepted, even though I’d
contracted giardia from drinking from a local well in rural Rajasthan at my
friend Prakash’s place (because getting mineral water involved asking Prakash
to drive me for half an hour and it just seemed simpler to risk the well.
Wrong.) </span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="color: #262626; font-family: Arial;"><br /></span></div>
<div class="MsoNormal" style="text-align: justify; text-justify: inter-ideograph;">
<span style="color: #262626; font-family: Arial;">I remember sitting outside the offices of whichever airline I was
flying home with, feeling hideous and full of gas and pain from the giardia.
Home then to England, some antibiotics so powerful, I couldn’t stomach tannin
for years (and I’m pretty sure they are responsible for my somewhat delicate
stomach even now), and then straight to Vienna. But the reason I know the year
is because part-way through our trip we found ourselves in Montenegro, I think,
or perhaps Sarajevo, and Simon realised that NATO troops were about to enter
Kosovo, and that his old friend General Sir Mike Jackson was in charge. So he
got a media pass, and so did I, and that’s why I know the year and the month,
and why, whenever I’m referred to as a war correspondent, I point out that I
have only been to war once, for one day, and that I’m probably the only war
correspondent who had a badge saying “Conde Nast Traveler.” <a href="http://rosegeorge.com/site/category/blog" target="_blank">Read more</a></span><o:p></o:p></div>
</div>
media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-76645454469379850682016-05-20T12:28:00.000+05:302016-05-20T12:28:05.101+05:30In Assam’s Lakwa, Using Toilet is a Habit Now<div dir="ltr" style="text-align: left;" trbidi="on">
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">By Rupesh Dutta, IANS</span></div>
<div style="text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;"><br /></span></div>
<div style="box-sizing: border-box; color: #333333; margin-bottom: 10px; text-align: justify; word-wrap: break-word;">
<span style="font-family: Arial, Helvetica, sans-serif;">Lakwa (Assam), May 15 : Bornali Borah, a housewife in remote Holow Phukan village in Assam, no longer wakes up her mother-in-law during the wee hours of the morning when she wants to go out to defecate. Borah and other women of the village are now happy as each house has a toilet and it is being used. Borah’s village has been declared ‘open defecation-free’ (ODF) as other villages in Lakwa block of the state’s Sivasagar district.</span></div>
<div style="box-sizing: border-box; color: #333333; margin-bottom: 10px; text-align: justify; word-wrap: break-word;">
<span style="font-family: Arial, Helvetica, sans-serif;">“I am happy that we live like human beings now and do not go to the fields to defecate like the animals. Before the toilets were constructed, all of us had go out in the fields to relieve ourselves. The entire thing was disappointing but we did not have any solution,” Bornali, in her early 30s, told IANS.</span></div>
<div style="box-sizing: border-box; color: #333333; margin-bottom: 10px; text-align: justify; word-wrap: break-word;">
<span style="font-family: Arial, Helvetica, sans-serif;">The toilet constructed at Bornali’s home is among 5,319 toilets in Lakwa block, funded by the state government and the Corporate Social Responsibility (CSR) projects of companies like ONGC and BCPL (Brahmaputra Crackers and Polymers Ltd). The entire initiative was supported by UNICEF. <a href="http://dailyworld.in/in-assams-lakwa-using-toilet-is-a-habit-now/" target="_blank">Read more</a></span></div>
</div>
media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-13087907189026838982016-05-20T12:20:00.000+05:302016-05-20T12:20:52.195+05:30Declared ''Open Defecation-Free'', Assam''s Lakwa Shows the Way<div dir="ltr" style="text-align: left;" trbidi="on">
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIelELqO4wEXSrI8Uz7SSHhyphenhyphenl7uynjxZPbiISYmgjS6HHx2Iz91cOws8Auck7lnQU7DHrSf2nOC6rbWjkObvINEMF2QQ3oB25AIw9qCH-6HtL7QGhl4_4prAor1i_068-8_XjfpmJOTgSI/s1600/2016_5%2524largeimg15_May_2016_130530670.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="243" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIelELqO4wEXSrI8Uz7SSHhyphenhyphenl7uynjxZPbiISYmgjS6HHx2Iz91cOws8Auck7lnQU7DHrSf2nOC6rbWjkObvINEMF2QQ3oB25AIw9qCH-6HtL7QGhl4_4prAor1i_068-8_XjfpmJOTgSI/s400/2016_5%2524largeimg15_May_2016_130530670.jpg" width="400" /></a></div>
<br />
<div style="background-color: white; margin-bottom: 1em; margin-top: 1em; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">Bornali Borah, a housewife in remote Holow Phukan village in Assam, no longer wakes up her mother-in-law during the wee hours of the morning when she wants to go out to defecate. Borah and other women of the village are now happy as each house has a toilet and it is being used. Borah's village has been declared 'open defecation-free' (ODF) as other villages in Lakwa block of the state's Sivasagar district.</span></div>
<div style="background-color: white; margin-bottom: 1em; margin-top: 1em; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">"I am happy that we live like human beings now and do not go to the fields to defecate like animals. Before the toilets were constructed, all of us had to go out in the fields to relieve ourselves. The entire thing was disappointing but we did not have any solution," Bornali, in her early 30s, said.</span></div>
<div style="background-color: white; margin-bottom: 1em; margin-top: 1em; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">The toilet constructed at Bornali's home is among 5,319 toilets in Lakwa block, funded by the state government and the Corporate Social Responsibility (CSR) projects of companies like ONGC and BCPL (Brahmaputra Crackers and Polymers Ltd). The entire initiative was supported by UNICEF.</span></div>
<div style="background-color: white; margin-bottom: 1em; margin-top: 1em; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">A baseline study done by the Public Health Engineering Department (PHED) in Lakwa in 2015 had revealed that toilet coverage was 35 percent and about 51 percent toilets were found to be unusable. <a href="http://www.thestatesman.com/mobi/news/northeast/declared-open-defecation-free--assam-s-lakwa-shows-the-way/142535.html" target="_blank">Read more</a></span></div>
</div>
media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-31132674619034376872016-05-20T11:45:00.001+05:302016-05-20T11:45:11.306+05:30Will Scarcity of Water Negate Swachh Bharat Success Stories?<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial, Helvetica, sans-serif;"><b>By:</b> </span><span style="font-family: Roboto, Helvetica, sans-serif; font-size: 0.938em; font-weight: 600; text-align: left;">Rhythma Kaul/Manoj Sinha/Manoj Choudhary, Hindustan Times</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Not just hygiene, the mission to build toilets, under government of India’s Swachh Bharat Mission (SBM) also improved people’s health.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">“Very few cases of diarrhoea, vomiting and fever have been reported among people since we started using toilets in our village. The district commissioner had explained the health hazards of defecating in the open, and we can see the difference now that we are using proper toilets,” says Bornali Bassa, 34, a farmer from Choladhara village in the Sivasagar district of Assam.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Lakwa block in the district, which now has 8,506 households, previously had toilets in only 25% of households.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">“Of these, barely 50% had sanitary toilets with proper sewage systems. The rest were merely bamboo-walled pits. Within a year of implementation of the programme, 5,319 toilets were constructed,” says Virendra Mittal, district commissioner, Sivasagar. <a href="http://www.hindustantimes.com/india/will-scarcity-of-water-negate-swachh-bharat-success-stories/story-CCjbtYyyn7OZ8AiynGpE1J.html" target="_blank">Read more</a></span></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-35033419042199064412016-04-28T13:53:00.004+05:302016-04-28T13:56:27.361+05:30How to Create ‘Open Defecation Free’ India by 2019<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: "arial" , "helvetica" , sans-serif;">A recent rapid survey conducted by the National Sample Survey Office (NSSO) on the Swachh Bharat Mission has raised a big question mark on the latter’s ability to realise the goal of an Open Defecation Free (ODF) India by 2019. As the survey points out, over half of the population in rural areas still defecate in the open. The situation is better in urban areas of the country. Compared to rural areas where 55.4 per cent people defecate in open, only 8.9 per cent people were found to be going for open defecation. The ‘Swachhta Status Report’ by the NSSO covered 3,788 villages and 2,907 urban blocks during the month of May and June, 2015.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">India is home to over 626 million people who defecate in the open. The overwhelming majority of those without access to sanitation facilities live in rural areas. In India, With 626 million people who practice open defecation, has more than twice the number of the next 18 countries combined. It accounts for 90 per cent of the 692 million people in South Asia who practice open defecation. It also accounts for 59 per cent of the 1.1 billion people in the world who practice open defecation. <a href="http://blogs.timesofindia.indiatimes.com/voices/how-to-create-open-defecation-free-india-by-2019/" target="_blank">Read more</a></span></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-17854485745094893732016-04-26T18:31:00.004+05:302016-04-26T18:31:45.786+05:30First Critical Appraisal Skills Programme in Public Health Journalism by UNICEF, IIMC, University of Oxford, GIGH and Thomson Reuters Foundation<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="-webkit-font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">New Delhi, 25th April 2016—The first-of-its-kind ‘Critical Appraisal Skills’ (CASP) course certificate in Public Health Journalism and Communication, was awarded to 40 budding media professionals from the Indian Institute of Mass Communication here today. Conceptualised by UNICEF, the CASP was designed in partnership with the University of Oxford, Thomson Reuters Foundation, George Institute of Global Health (GIGH) and adapted by IIMC in India. The course is a skill-building initiative for media professionals, and offers a unique opportunity to specialise in evidence-based reportage on public health issues.</span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">In his message, Shri Sunil Arora, Secretary, Ministry of Information and Broadcasting said, “It is important to build skills of media professionals, especially media students, as it would have a visionary impact on reportage leading to more evidence-based coverage of crucial subjects such as public health and related development issues” </span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">The course, currently offered to public health professionals in the UK, has been adapted for the first time in India for media professionals under the GAVI-Health System Strengthening Plan 2014-16, to create awareness around routine immunisation and child survival. </span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">In his inaugural speech, Mr. Louis-Georges Arsenault, UNICEF Country Representative, spoke about an urgent need to work in partnership with media for highlighting critical issues of health and child survival. “Our consultations with media and journalism schools across the country gave us key insights on the need to make a valuable yet simple course which enables a scientific and evidence-based approach to reporting public health issues, especially those concerning child survival.” </span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">On this momentous occasion, Shri K.G. Suresh, Director General, IIMC, while congratulating the students, said, “This sensitisation of media students and journalists is important and will enable them to write more substantively on public health issues. So when IIMC was chosen to do the pilot for the programme, we gladly accepted to co-create and manage this pilot project with UNICEF and with other international and national partners.”</span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">IIMC customised and piloted the course at its campus in Delhi, over a period of three months. The students received the certificates in the presence of Dr. Pradeep Haldar, Deputy Commissioner, Immunisation, Ministry of Health and Family Welfare, Mr. Louis Georges Arsenault, UNICEF Representative to India, and Shri K.G. Suresh, Director General, IIMC.</span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">Bearing in mind the instrumental role of media in supporting and enriching quality discourse on Public health and hence increasing acceptance of critical health initiatives, this programme has been undertaken by UNICEF, in association with the Ministry of Health and Family Welfare, and partners to promote and support a holistic environment for visibility around RI, under the Government of India’s flagship Mission Indradhanush programme.</span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">In his address, Dr. Pradeep Haldar, Deputy Commissioner, Immunisation, Ministry of Health and Family Welfare, said, “India's Universal Immunization Programme is one of the largest immunization programmes in the world and a major public health intervention in the country. Our focus is to give maximum protection to the children against Vaccine Preventable Diseases (VPDs) through Mission Indradhanush. These life-saving vaccines will not only improve the health of our children but also reduce hospitalization and other conditions associated with VPDs among children, thereby reducing the health cost burden of the country”.</span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">The evaluation of the programme showcased how overall more than 90% of the students found the course experience to be satisfactory and highlighted key learning which will help to make the course content more robust. Leading academicians, communication professionals, senior editors and journalists from key media groups were present at the ceremony.</span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">In 2016, UNICEF and partners are looking to scale up the initiative by associating with media universities and schools, for taking this course forward through classroom teaching and online medium. </span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">CASP: Critical Appraisal is a process of carefully and systematically analysing evidence to judge its trustworthiness, value and relevance in a particular context. The steps involve asking the right questions, getting the best evidence, tracking the right source of information, critically appraising the evidence and contextualizing news.</span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">For more information, please contact:</span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">Indian Institute of Mass Communication</span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">Professor Gita Bamezai</span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">Programme Coordinator & Head</span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">Communication Research</span></span></div>
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<span style="color: #232323; font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">Email- <a href="mailto:gitabamezai@gmail.com"><span style="-webkit-font-kerning: none; color: #1255cc;">gitabamezai@gmail.com</span></a></span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">UNICEF </span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">Caroline den Dulk </span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">Chief, Advocacy & Communications, UNICEF India </span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">Email: <a href="mailto:cdendulk@unicef.org"><span style="-webkit-font-kerning: none; color: #1255cc;">cdendulk@unicef.org</span></a> </span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">Geetanjali Master</span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">Communication Specialist, UNICEF India</span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">Tel: (+91) 981 810 5861</span></span></div>
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<span style="color: #232323; font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">E-Mail: <a href="mailto:gmaster@unicef.org"><span style="-webkit-font-kerning: none; color: #1255cc;">gmaster@unicef.org</span></a></span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">Sonia Sarkar</span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">Communications officer (Media), UNICEF India</span></span></div>
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<span style="font-kerning: none;"><span style="font-family: Arial, Helvetica, sans-serif;">Tel: (+91) 9810170289, 9891861445</span></span></div>
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<span style="-webkit-font-kerning: none; color: #232323;"><span style="font-family: Arial, Helvetica, sans-serif;">Email: <span style="-webkit-font-kerning: none; color: #1255cc;"><a href="mailto:ssarkar@unicef.org">ssarkar@unicef.org</a></span></span></span></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-45739764879980465622016-04-22T10:51:00.000+05:302016-04-22T13:45:41.918+05:30Immunization ‘Game-Changers’ Should be the Norm Worldwide, says UN Health Agency<div dir="ltr" style="text-align: left;" trbidi="on">
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<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: white; color: #555555; font-family: "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 12px;">A health worker immunizes a pregnant woman inside at health center in Aurangabad, India. <br />Photo: UNICEF/Dhiraj Singh</span></td></tr>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">21 April 2016 – The UN World Health Organization (<a href="http://www.who.int/en/" style="color: #0088cc; line-height: inherit; max-height: 1000000px; text-decoration: none;">WHO</a>) announced that during <a href="http://www.who.int/campaigns/immunization-week/2016/en/" style="color: #0088cc; line-height: inherit; max-height: 1000000px; text-decoration: none;">World Immunization Week 2016</a>, which begins Sunday, it will be highlighting recent gains in immunization coverage, and outlining further steps countries can take to meet global vaccination targets by 2020.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">“Last year immunization led to some notable wins in the fight against polio, rubella and maternal and neonatal tetanus,” says Dr Margaret Chan, WHO Director-General, in a <a href="http://www.who.int/mediacentre/news/releases/2016/world-immunization-week/en/" style="color: #0088cc; line-height: inherit; max-height: 1000000px; text-decoration: none;">press release</a>. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">“But they were isolated wins. Polio was eliminated in one country, tetanus in three, and rubella in one geographical region. The challenge now is to make gains like this the norm,” she added. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">According to WHO, immunization averts two to three million deaths annually; however, an additional 1.5 million deaths could be avoided if global vaccination coverage improves. Today, an estimated 18.7 million infants – nearly one in five children worldwide – are still missing routine immunizations for preventable diseases, such as diphtheria, pertussis and tetanus.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">In 2012, the World Health Assembly endorsed the <a href="http://www.who.int/immunization/global_vaccine_action_plan/en/" style="color: #0088cc; line-height: inherit; max-height: 1000000px; text-decoration: none;">Global Vaccine Action Plan</a> (GVAP), a commitment to ensure that no one misses out on vital immunizations. Despite gains in vaccination coverage in some regions and countries the past year, global vaccination targets remain off track.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">WHO noted that only one out of six targets is on track – the introduction of new or underutilized vaccines in low- and middle-income countries. During the past five years, 86 low- and middle-income countries have made 128 introductions of the following vaccines: Hib-containing vaccine, pneumococcal conjugate vaccine (PCV), rotavirus vaccine, human papillomavirus vaccine (HPV), rubella and inactivated polio vaccine. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The target is to introduce one or more new or underutilized vaccines in at least 90 low- and middle-income countries by 2015.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Last year reportedly saw some major breakthroughs.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">India joined Cambodia, Madagascar and Mauritania in eliminating maternal and neonatal tetanus. It also improved coverage of the diphtheria-tetanus-pertussis-containing vaccines (DTP3) to 83 per cent.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Despite challenges imposed by Ebola, including for routine immunization coverage, the African Region became one-step closer to being certified polio-free with the removal of Nigeria from the list of polio-endemic countries. As recently as 2012, the country accounted for more than half of all polio cases worldwide. Now, only two countries – Afghanistan and Pakistan – remain polio endemic.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The Region of the Americas became the first to eliminate rubella, a contagious viral disease that can cause multiple birth defects as well as foetal death when contracted by women during pregnancy. Additionally, five years after the introduction of an affordable conjugate meningitis A vaccine, immunization of more than 230 million people has led to the control and near elimination of deadly meningitis A disease in the African “meningitis belt” that stretches from Senegal to Ethiopia.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">New vaccines against dengue, Ebola and malaria have the potential to be game-changers in immunization in the near future. For example, through a “ring-vaccination” strategy, the Ebola vaccine is being given to anyone who has come into contact with a person infected with Ebola, as well as contacts of theirs.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">And, the new polio vaccination regimen, with the withdrawal of type 2 oral polio vaccine in 155 countries this month, represents a critical step towards a polio-free world.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">“Although the world has seen some achievements in immunization, global vaccination coverage has stalled the past few years,” said Dr Flavia Bustreo, WHO Assistant Director-General Family, Women and Children’s Health and Vice-Chair of Gavi, the Vaccine Alliance Board. “Far too many opportunities to reach unvaccinated children and close the immunization gap are still being missed every day.</span><span style="font-family: "helvetica neue" , "helvetica" , "arial" , sans-serif; font-size: 13px;">”</span></div>
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<em style="max-height: 1000000px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Reducing missed opportunities</span></em></h5>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">To improve vaccination coverage, WHO is calling on countries to reach more children missed by routine delivery systems, especially those living in countries, districts or areas where less than 80 per cent of them are receiving vaccines or those living in countries affected by conflicts or emergencies.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">More than 60 per cent of children who are unvaccinated live in 10 countries: the Democratic Republic of the Congo, Ethiopia, India, Indonesia, Iraq, Nigeria, Pakistan, the Philippines, Uganda and South Africa.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Equally, when a child or adult who is unvaccinated or not fully vaccinated visits a health facility for any reason, their vaccination record should be checked by healthcare workers and they should be given all vaccines they are missing.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">However, recent field assessments in American and African Regions have shown that between 23 and 96 per cent of eligible children who visited a health facility for vaccination or for medical care, left the health facility without receiving the vaccine doses they needed.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">“These children are not what we would consider ‘hard-to-reach’ or underserved populations,” said Dr Jean-Marie Okwo-Bele, Director of Immunization, Vaccines and Biologicals at WHO. “Children who are already present in health facilities are easy wins in improving vaccination coverage.”</span></div>
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<tr><td class="tr-caption" style="text-align: center;"><span style="background-color: rgba(0 , 0 , 0 , 0.247059); color: white; font-family: "helvetica neue" , "helvetica" , "arial" , sans-serif;">Women wait to have their children vaccinated against polio in a health centre in Erbil, Kurdistan region of Iraq. Photo: UNICEF/Anmar</span><em style="max-height: 1000000px;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Getting back on track</span></em><br />
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<li style="line-height: 20px; max-height: 1000000px; text-align: justify;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">quality and use of data </span></li>
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<li style="line-height: 20px; max-height: 1000000px; text-align: justify;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">better access to immunization services for marginalized and displaced populations </span></li>
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<li style="line-height: 20px; max-height: 1000000px; text-align: justify;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">strong health systems </span></li>
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<li style="line-height: 20px; max-height: 1000000px; text-align: justify;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">access to vaccines in all places at all times </span></li>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Many of the successes achieved last year resulted from strengthened leadership and accountability at all levels¬ – national, regional and global.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">“When countries and partners establish and enforce clear accountability systems, measure results and take corrective action when results are not achieved, gaps in immunization can be closed,” added Dr Okwo-Bele. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Last year, the Strategic Advisory Group of Experts on Immunization (SAGE) identified 5 factors to achieving significant results in immunization coverage: </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">In strengthening the quality and use of data, the World Health Assembly passed a resolution last year on vaccine pricing, which called on countries to provide their vaccine prices to WHO. The agency’s database currently contains 1,600 vaccine price records on almost 50 different types of vaccines from 42 countries, but also from international buyers such as the procurement platform available in the WHO Region of the Americas and from the UN Children’s Fund (<a href="http://www.unicef.org/" style="color: #0088cc; line-height: inherit; max-height: 1000000px; text-decoration: none;">UNICEF</a>), making it the largest international vaccine price database. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: small;">Because prices paid for vaccines represent a large share of countries’ immunization budgets and the prices of new vaccines are higher than those of traditional vaccines, the agency noted that costs represent a strong barrier to countries introducing new vaccines</span><span style="font-family: "helvetica neue" , "helvetica" , "arial" , sans-serif;">.</span></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-44131368731609184072016-03-11T16:01:00.000+05:302016-03-11T16:02:51.579+05:30ICC Cricket for Good and Team Swachh Clinics at the ICC World Twenty20 India 2016<div dir="ltr" style="text-align: left;" trbidi="on">
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<i>10 March, 2016 - In a unique and remarkable CSR initiative under the aegis of ICC Cricket For Good and Team Swachh, players from the 16 participating ICC World Twenty20 India 2016 men’s and women teams will engage with children and adolescents on sanitation and toilet use, as one essential step towards ending open defecation in India.</i></div>
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As the cricket frenzy of the ICC World Twenty20 India 2016 begins,<span style="color: #4472c4; font-kerning: none;"> </span>cricketers from 16 teams will join forces to promote messages on health, sanitation and hygiene as part of the innovative Team Swachh campaign.</div>
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Team Swachh is the first in a series of collaborations between the ICC Cricket For Good, UNICEF and the Board of Control for Cricket in India (BCCI) with the aim of leveraging the vast reach, appeal and immense power of cricket in India. This visionary collaboration aims to build a social movement for sanitation and toilet use, thereby leading to an open-defecation free India. </div>
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During the tournament, cricketers of participating teams will interact with children through a cricket coaching programme and educate in the use of toilets, stressing on the importance of hygiene and sanitation at the specially designed Team Swachh cricket clinics set up at the various stadia.</div>
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With more than 564 million people still defecating in the open – the largest number of any single country in the world and half the global total – India’s children suffer the effects of poor toilet use. Almost 1 in 10 of the 1.2 million children under five years old who die every year in the country succumb to diarrhoea, which is linked to poor water, hygiene and sanitation. Some 40 per cent of the country’s children are stunted – chronically malnourished – a condition which is linked to open defecation.</div>
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UNICEF India Representative Louis George Arsenault said, “Open defecation affects every aspect of a child’s life putting them at risk of stunting and exposing them to avoidable diseases. The aim is to harness the enormous popularity and appeal of cricket in this country to spread the word about why everyone should use a toilet. We can achieve this if we come together as a team – then we will see real progress.”</div>
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UNICEF Goodwill Ambassador Sachin Tendulkar also emphasized the need for team play, “Ending open defecation and achieving sanitation for all in India takes a genuine team effort in which all relevant actors–from the Government to the people practicing open defecation, from role models to international development partners--play together as one team.”</div>
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At the ICC WT20 Host City Tour during the month of February- March 2016, children and adolescents from local NGOs in the host cities joined Team Swachh and got an opportunity to meet local heroes like Yuvaraj Singh, Venkatesh Prasad, Umesh Yadav, Dinesh Karthik, Manoj Tiwari, Rishi Dhawan, Gurpreet Singh Mann, Pawan Negi, Sameer Dighe, Mithali Raj, Jhulan Goswami, Shubhlakshmi Sharma and Diana Edulji. They got themselves photographed with ICC WT20 Men’s and Women trophies on the Nissan Trophy Tour float that travelled more than 3,000 km- through the eight host cites.These prominent cricketers demonstrated handwashing, played cricket and toilet-based cricket games<span style="color: #5b9bd5; font-kerning: none;">,</span> reaching out to urban and rural populations with basic hygiene messages.</div>
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Speaking at the launch, ICC Chief Executive David Richardson said ICC was committed to working with UNICEF to help improve the health, education, nutrition, and protection of children. Globally, ICC and UNICEF will engage the broader cricketing community to empower children and adolescents. Under the umbrella of Team UNICEF, UNICEF continues to use the power of sport to change the lives of children.</div>
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<b>Note to Editors</b></div>
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In October 2015, the ICC Cricket for Good and UNICEF launched a five-year global partnership in New York. They decided to engage the broader cricketing community to empower children and adolescents. In particular, during the many ICC events over the next five years, they will develop and implement various community outreach programmes and initiatives in collaboration with coaches, cricketers and cricketing personalities.</div>
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For more information, please contact:</div>
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<b>UNICEF India:</b></div>
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Caroline Den Dulk, Chief, Advocacy & Communication</div>
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Tel: +91-981 810 6093, Email: <a href="mailto:cdendulk@unicef.org"><span style="color: #955072;">cdendulk@unicef.org</span></a></div>
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Geetanjali Master, Communication Specialist</div>
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Tel: 91-981 810 5861, E-mail: <a href="mailto:gmaster@unicef.org"><span style="color: #955072;">gmaster@unicef.org</span></a></div>
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Sonia Sarkar, Communication Officer - Media</div>
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Tel: +91-981 017 0289, E-mail: <a href="mailto:ssarkar@unicef.org"><span style="color: #955072;">ssarkar@unicef.org</span></a></div>
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<b>ICC:</b></div>
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<b>Tim Whittaker</b> <i>(in Nagpur)</i></div>
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ICC Media Manager</div>
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India Mobile - +91 7045 935 695</div>
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<span style="color: black; font-kerning: none;">Email – <a href="mailto:tim.whittaker@icc-cricket.com">tim.whittaker@icc-cricket.com</a></span></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-30985196151956159032016-02-24T15:23:00.002+05:302016-02-24T15:24:03.820+05:30Team Swachh Clinic - Mohali<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; color: #666666; font-family: "helvetica" , "arial" , sans-serif; font-size: 12px;">ICC </span><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/cricketforgood?source=feed_text&story_id=799266780177683" style="color: #3b5998; cursor: pointer; font-family: helvetica, arial, sans-serif; font-size: 12px; text-decoration: none;"><span aria-label="hashtag" class="_58cl" style="color: #627aad;">#</span><span class="_58cm">CricketForGood</span></a><span style="background-color: white; color: #666666; font-family: "helvetica" , "arial" , sans-serif; font-size: 12px;"> along with BCCI launched the </span><a class="_58cn" data-ft="{"tn":"*N","type":104}" href="https://www.facebook.com/hashtag/teamswachh?source=feed_text&story_id=799266780177683" style="color: #3b5998; cursor: pointer; font-family: helvetica, arial, sans-serif; font-size: 12px; text-decoration: none;"><span aria-label="hashtag" class="_58cl" style="color: #627aad;">#</span><span class="_58cm">TeamSwachh</span></a><span style="background-color: white; color: #666666; font-family: "helvetica" , "arial" , sans-serif; font-size: 12px;"> clinics during the ICC WT20 Host City Tour. This is to promote a nationwide initiative that a</span><span class="text_exposed_show" style="color: #666666; display: inline; font-family: "helvetica" , "arial" , sans-serif; font-size: 12px;">ims to build a social movement for sanitation and toilet use. Children from Heal Foundation learn how to wash their hands properly from #TeamSwachh along with cricketer <a class="profileLink" data-hovercard="/ajax/hovercard/page.php?id=101288056596875" href="https://www.facebook.com/CircleOfCricket.GurkeeratSinghMann/" style="color: #3b5998; cursor: pointer; text-decoration: none;">Gurkeerat Singh Mann</a>.</span></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-30966975950074650972016-02-18T18:06:00.000+05:302016-02-18T18:06:55.823+05:30ICC Cricket for Good & UNICEF launch Team Swachh Clinics in Partnership with BCCI - New Delhi<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>NEW DELHI, 18</b> <b>February</b> <b>2016</b> - Building up to the ICC World T20 in India, the International Cricket Council (ICC) Cricket for Good and UNICEF in partnership with BCCI launched the Team Swachh clinics during the ICC WT20 Host City Tour. This is to promote a nationwide initiative that aims to build a social movement for sanitation and toilet use there by leading to an open-defecation-free India.</div>
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<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
The ICC WT20 Men’s and Women’s trophies travelled on the Nissan Trophy Tour float through the streets of national capital New Delhi. Exhilarated fans got the opportunity to photograph themselves with the ICC WT20 Trophies.</div>
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A specially designed double-decker bus carried the children from a local NGOs and Indian cricket team players. Yuvraj Singh and Pawan Negi, the Indian cricket players interacted with fans as the cavalcade made its way to photograph themselves with the ICC Trophies.</div>
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Playing cricket-based games with the children along with advocating the use of toilets, Yuvraj Singh and Pawan Negi engaged with the children when sharing cricketing tips and discussing the importance of hygiene and sanitation in the specially designed Team Swachh WASH clinic set up inside the Feroze Shah Kotla Cricket stadium.</div>
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Calling the initiative a ‘social movement for sanitation’, Ms. Caroline Den Dulk, Chief of Communication, UNICEF India said, “The idea of team and team play is at the core of the Team Swachh initiative and it leverages the vast passion of the sport in the country to advocate toilet use and save lives of children.”</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
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After Dharamshala, Mohali and Delhi, the ICC WT20 Host City Tour will visit each of the venues that will host the ICC WT20 matches. It now travels to Kolkata (24th Feb) followed by Nagpur (27th Feb), Chennai (1st March), Bangalore (3rd March) and Mumbai (6th March 2016).</div>
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<br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
Earlier in October 2015, the ICC Cricket For Good and UNICEF launched a five-year global partnership in New York. They decided to engage the broader cricketing community to empower children and adolescents. In particular, during the many ICC events over the next five years, they will develop and implement various community outreach programmes and initiatives in collaboration with coaches, cricketers and cricketing personalities.</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
<br /></div>
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See launch video:</div>
<div style="color: #0433ff; font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
<span style="text-decoration: underline;"><a href="http://unicef.in/PressReleases/408/ICC-launches-Cricket-for-Good-Team-Swachh-campaign-in-partnership">http://unicef.in/PressReleases/408/ICC-launches-Cricket-for-Good-Team-Swachh-campaign-in-partnership</a></span></div>
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<b>Overview:</b></div>
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<b></b><br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
Team Swachh is an integrated nationwide initiative that aims to build a social movement for sanitation and toilet use thereby leading to an open-defecation-free India. This visionary collaboration between ICC and UNICEF aims to raise awareness about challenges faced by the most disadvantaged children and focuses on improving sanitation. The ICC WT20 is the launch platform to advocate for children, leveraging the reach and popularity of cricket in India.</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
<br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
WASH (Water, Sanitation and Hygiene) is a group of interrelated public health issues that are of particular interest to international development programmes.</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
<br /></div>
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For more information, please contact: </div>
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<br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
<b>UNICEF:</b></div>
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Caroline Den Dulk, Chief, Advocacy & Communication</div>
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Tel: +91-981 810 6093, Email: <a href="mailto:cdendulk@unicef.org"><span style="color: #0433ff;">cdendulk@unicef.org</span></a></div>
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Geetanjali Master, Communication Specialist</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
Tel: 91-981 810 5861, E-mail: <a href="mailto:gmaster@unicef.org"><span style="color: #0433ff;">gmaster@unicef.org</span></a></div>
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Sonia Sarkar, Communication Officer - Media</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
Tel: +91-981 017 0289, E-mail: <a href="mailto:ssarkar@unicef.org"><span style="color: #0433ff;">ssarkar@unicef.org</span></a></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-20734399109091459442016-02-16T17:58:00.000+05:302016-02-16T17:59:02.293+05:30ICC Cricket for Good & UNICEF launch Team Swachh Clinics in Partnership with BCCI<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>MOHALI, 16</b> <b>February</b> <b>2016</b> - Building up to the ICC World T20 in India, the International Cricket Council (ICC) Cricket for Good and UNICEF in partnership with BCCI launched the Team Swachh clinics during the ICC WT20 Host City Tour. This is to promote a nationwide initiative that aims to build a social movement for sanitation and toilet use there by leading to an open-defecation-free India.</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
<br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
The ICC WT20 Men’s and Women’s trophies travelled on the Nissan Trophy Tour float through the beautiful town of Mohali. Exhilarated fans got the opportunity to photograph themselves with the ICC WT20 Trophies.</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
A specially designed double-decker bus carried the children from a local NGOs and Gurkeerat Singh Mann. Local hero, Gurkeerat Singh Mann interacted with his fans as the cavalcade made its way to photograph themselves with the ICC Trophies.</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
<br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
Playing cricket-based games with the children along with advocating the use of toilets, Gurkeerat Singh Mann engaged with the children when sharing cricketing tips and discussing the importance of hygiene and sanitation in the specially designed Team Swachh WASH clinic set up inside the PCA Cricket Stadium.</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
<br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
Calling the initiative a ‘social movement for sanitation’, Ms. Caroline Den Dulk, Chief of Communication, UNICEF India said, “The idea of team and team play is at the core of the Team Swachh initiative and it leverages the vast passion of the sport in the country to advocate toilet use and save lives of children”.</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
<br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
After Dharamsala and Mohali, the ICC WT20 Host City Tour will visit each of the venues that will host the ICC WT20 matches. It now travels to New Delhi on 18th February, followed by Kolkata (24th Feb), Nagpur (27th Feb), Chennai (1st March), Bangalore (3rd March), and Mumbai (6th March 2016).</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
<br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
Earlier in October 2015, the ICC Cricket For Good and UNICEF launched a five-year global partnership in New York. They decided to engage the broader cricketing community to empower children and adolescents. In particular, during the many ICC events over the next five years, they will develop and implement various community outreach programmes and initiatives in collaboration with coaches, cricketers and cricketing personalities.</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
<br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
See launch video:</div>
<div style="color: #801b80; font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
<span style="font-kerning: none; text-decoration: underline;"><a href="http://unicef.in/PressReleases/408/ICC-launches-Cricket-for-Good-Team-Swachh-campaign-in-partnership">http://unicef.in/PressReleases/408/ICC-launches-Cricket-for-Good-Team-Swachh-campaign-in-partnership</a></span></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
<br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
<b>Overview:</b></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
Team Swachh is an integrated nationwide initiative that aims to build a social movement for sanitation and toilet use thereby leading to an open-defecation-free India. This visionary collaboration between ICC and UNICEF aims to raise awareness about challenges faced by the most disadvantaged children and focuses on improving sanitation. The ICC WT20 is the launch platform to advocate for children, leveraging the reach and popularity of cricket in India.</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
<br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
WASH (Water, Sanitation and Hygiene) is a group of interrelated public health issues that are of particular interest to international development programmes.</div>
<div style="color: #1e497d; font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
<br /></div>
<div style="color: #1e497d; font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
In Pics: Cricketer Gurkeerat Singh Mann from the Indian Cricket Team does the Swachh Logo with children from an NGO,Heal Foundation</div>
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<br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
For more information, please contact:</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
<b></b><br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
<b>UNICEF:</b></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
Caroline Den Dulk, Chief, Advocacy & Communication</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
Tel: +91-981 810 6093, Email: <a href="mailto:cdendulk@unicef.org"><span style="color: #801b80;">cdendulk@unicef.org</span></a></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
<br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
Geetanjali Master, Communication Specialist</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
Tel: 91-981 810 5861, E-mail: <a href="mailto:gmaster@unicef.org"><span style="color: #801b80;">gmaster@unicef.org</span></a></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; min-height: 15px; text-align: justify;">
<br /></div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
Sonia Sarkar, Communication Officer - Media</div>
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</div>
<div style="font-family: Arial; font-size: 13px; line-height: normal; text-align: justify;">
Tel: +91-981 017 0289, E-mail: <a href="mailto:ssarkar@unicef.org"><span style="color: #801b80;">ssarkar@unicef.org</span></a></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-10117158252695059352016-02-06T13:07:00.000+05:302016-02-06T13:07:10.819+05:30UNICEF Goodwill Ambassador for South Asia, Mr. Sachin Tendulkar Launches #TeamSwachh Campaign<div dir="ltr" style="text-align: left;" trbidi="on">
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On 18th January, 2016, The International Cricket Council (ICC) and UNICEF joined hands to leverage the vast reach and power of cricket for an integrated nationwide initiative, titled “Team Swachh”. The visionary partnership aims to build a social movement for sanitation and toilet use, thereby leading to an open defecation-free India. <o:p class=""></o:p></div>
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<o:p class=""> </o:p></div>
<div class="" style="font-family: Helvetica; font-size: 12px; line-height: normal; margin: 0in 0in 0.0001pt; text-align: justify;">
ICC has reaffirmed its commitment to the Spirit of Cricket and bringing about positive social change through the sport, by launching Cricket for Good, it’s CSR Programme, in association with UNICEF.<o:p class=""></o:p></div>
<div class="" style="font-family: Helvetica; font-size: 12px; line-height: normal; margin: 0in 0in 0.0001pt; text-align: justify;">
<o:p class=""> </o:p></div>
<div class="" style="font-family: Helvetica; font-size: 12px; line-height: normal; margin: 0in 0in 0.0001pt; text-align: justify;">
Team Swachh is the first of a series of collaborations between the ICC and UNICEF under the aegis of Cricket for Good.<o:p class=""></o:p></div>
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<o:p class=""> </o:p></div>
<div class="" style="font-family: Helvetica; font-size: 12px; line-height: normal; margin: 0in 0in 0.0001pt; text-align: justify;">
The five-year global partnership was announced in October 2015 in New York and will be used as the ICC’s platform to advocate for children in India and other countries where cricket is a popular sport.<o:p class=""></o:p></div>
<div class="" style="font-family: Helvetica; font-size: 12px; line-height: normal; margin: 0in 0in 0.0001pt; text-align: justify;">
<o:p class=""> </o:p></div>
<div class="" style="font-family: Helvetica; font-size: 12px; line-height: normal; margin: 0in 0in 0.0001pt; text-align: justify;">
Present at the event were dignitaries which include UNICEF regional Ambassador for South Asia, Mr. Sachin Tendulkar, ICC Chief Executive, Mr. David Richardson. BCCI Secretary, Mr. Anurag Thakur and UNICEF Regional Director for South Asia, Ms.Karin Hulshof<o:p class=""></o:p></div>
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Mr. David Richardson emphasised ICC's commitment to working with UNICEF on initiatives that will improve the health, education, nutrition, protection and sanitation of children. Mr. Sachin Tendulkar said ending open defecation-achieving sanitation for all in India will take a genuine team effort in which all relevant actors will have to play together as one team. Ms. Karin Hulshof mentions, “At UNICEF, we are thrilled that the ICC is teaming up with us to transform the lives and futures of children. Let us all get on the front foot and create a big win for children”. Mr. Anurag Thakur said BCCI is pleased to join hands with ICC, UNICEF and take forward the initiative of “Swachh Bharat” started by honourable India Prime Minister Shri Narendra Modi.</div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-25683042088753621632016-01-22T16:43:00.002+05:302016-01-22T16:43:13.030+05:30UNICEF Regional Ambassador for South Asia, Mr. Sachin Tendulkar Launches #TeamSwachh Campaign<div dir="ltr" style="text-align: left;" trbidi="on">
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<div style="color: #141823; margin-bottom: 6px; margin-top: 6px; text-align: justify;">
<span style="font-family: Arial, Helvetica, sans-serif;">On 18th January, 2016, The International Cricket Council (ICC) and UNICEF joined hands to leverage the vast reach and power of cricket for an integrated nationwide initiative, titled “Team Swachh”. The visionary partnership aims to build a social movement for sanitation and toilet use, thereby leading <span class="text_exposed_show" style="display: inline;">to an open defecation-free India. </span></span></div>
<div class="text_exposed_show" style="color: #141823; display: inline;">
<span style="font-family: Arial, Helvetica, sans-serif;"><div style="margin-bottom: 6px; text-align: justify;">
ICC has reaffirmed its commitment to the Spirit of Cricket and bringing about positive social change through the sport, by launching Cricket for Good, it’s CSR Programme, in association with UNICEF.</div>
<div style="margin-bottom: 6px; margin-top: 6px; text-align: justify;">
Team Swachh is the first of a series of collaborations between the ICC and UNICEF under the aegis of Cricket for Good.</div>
<div style="margin-bottom: 6px; margin-top: 6px; text-align: justify;">
The five-year global partnership was announced in October 2015 in New York and will be used as the ICC’s platform to advocate for children in India and other countries where cricket is a popular sport.</div>
<div style="margin-bottom: 6px; margin-top: 6px; text-align: justify;">
Present at the event were dignitaries which include UNICEF regional Ambassador for South Asia, Mr. Sachin Tendulkar, ICC Chief Executive, Mr. David Richardson. BCCI Secretary, Mr. Anurag Thakur and UNICEF Regional Director for South Asia, Ms.Karin Hulshof</div>
<div style="margin-bottom: 6px; margin-top: 6px; text-align: justify;">
Mr. David Richardson emphasised ICC's commitment to working with UNICEF on initiatives that will improve the health, education, nutrition, protection and sanitation of children. Mr. Sachin Tendulkar said ending open defecation-achieving sanitation for all in India will take a genuine team effort in which all relevant actors will have to play together as one team. Ms. Karin Hulshof mentions, “At UNICEF, we are thrilled that the ICC is teaming up with us to transform the lives and futures of children. Let us all get on the front foot and create a big win for children”. Mr. Anurag Thakur said BCCI is pleased to join hands with ICC, UNICEF and take forward the initiative of “Swachh Bharat” started by honourable India Prime Minister Shri Narendra Modi</div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-19252186072211413622016-01-05T16:16:00.001+05:302016-01-05T16:16:24.869+05:30<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>Video: Media Launch of Weekly Iron & Folic Acid Supplementation Campaign</b></div>
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<iframe width="320" height="266" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/0f_phM6dX5c/0.jpg" src="https://www.youtube.com/embed/0f_phM6dX5c?feature=player_embedded" frameborder="0" allowfullscreen></iframe></div>
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"I have a busy life & don't have time to eat well. But I have been taking this pill for the last six months. It has given me a stronger immune system", says UNICEF Goodwill Ambassador <a class="profileLink" data-hovercard="/ajax/hovercard/page.php?id=222401665690" href="https://www.facebook.com/priyankachopra/" style="color: #3b5998; cursor: pointer; text-decoration: none;">Priyanka Chopra</a> at the launch of Weekly Iron & Folic Acid Supplementation Awareness Campaign.</div>
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Are you taking the blue tablet? </div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-8699865096833658372015-12-28T16:08:00.002+05:302015-12-28T16:08:18.671+05:30Health Minister and UNICEF Ambassador Priyanka Chopra launch WIFS Campaign<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="color: #222222;">PRESS INFORMATION BUREAU</span></b><span style="color: #222222;"><o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="color: #222222;">GOVERNMENT OF INDIA</span></b><span style="color: #222222;"><o:p></o:p></span></span></div>
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<b><span style="color: #222222;"><span style="font-family: Arial, Helvetica, sans-serif;">*****<o:p></o:p></span></span></b></div>
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<b><span style="font-family: Arial, Helvetica, sans-serif;">Health Minister and UNICEF Ambassador Priyanka Chopra launch WIFS Campaign<o:p></o:p></span></b></div>
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<span style="mso-field-code: " HYPERLINK \0022http\:\/\/pib\.nic\.in\/\0022 \\t \0022_blank\0022 ";"><u><span style="font-family: Arial, Helvetica, sans-serif;">pib.nic.in</span></u></span></div>
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<span style="color: #222222;"><span style="font-family: Arial, Helvetica, sans-serif;">New Delhi, 23 December, 2015<o:p></o:p></span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">“It is our responsibility to ensure
that the young energy is channelized in the right direction. This can only be
achieved if the adolescents are physically and mentally well prepared for the
future of their country” said, Shri J P Nadda, Union Minister of Health and
Family Welfare. He was speaking on the occasion of launching of media campaign
for the Weekly Iron and Folic Acid Programme (WIFS) under the Rashtriya Kishor
Swasthya Karyakram (RKSK) programme of the Health Ministry. He also said that to
provide one IFA tablet each to millions of adolescents every week is in itself
a huge achievement. Nutrition among adolescents is one of the priority areas
for concerted action under the Rashtriya Kishor Swasthya Kryakram. The Minister
said that the Ministry is working continuously to strengthen the services
provided under this programme, and the support of the community i.e. parents,
teachers and adolescents are critical to defeat anaemia. Also present at the
function was Ms. Priyanks Chopra, UNICEF Goodwill Ambassador who is supporting
the WIFS campaign by encouraging young adolescents to take one IFA tablet every
week.<span style="mso-spacerun: yes;"> </span>The Health Minister stated that
the association of Miss Priyanka Chopra’s with this programme through the media
campaign will help generate awareness on this critical issue.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Sharing her experience, Ms.
Priyanka Chopra said that her health improved by taking iron tablet every week
to remain healthy. Adding further she said, “I am sure through our concerted
efforts we will be able to bring down the prevalence of anaemia amongst the
adolescents”<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Highlighting the importance of
IFA in one’s diet, Shri BP Sharma, Secretary (Health) said, “Ministry is
partnering with other departments to supplement food with Iron.” He further
added that awareness among adolescents about anaemia is low and Media can play
a key role in delivering healthy messages across. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Mr. Louis-Georges Arsenault,
UNICEF Representative for India commended the WIFS programme and highlighted
the importance of “awareness” and “prevention” by simple and profound
nutrition. He also laid emphasis on spreading awareness about anemia among
adolescents. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The WIFS programme is implemented
in both urban and rural areas among both adolescent boys and girls in school;
and only to out of school adolescent girls (both married and unmarried). The
WIFS strategy involves a “fixed day’’ approach for WIFS distribution. It is
recommended that Monday be the day on which all schools undertake the programme,
with one additional designated day for absentees.<span style="mso-spacerun: yes;"> </span>To ensure high compliance in IFA
supplementation supervised consumption of the IFA tablets is recommended. The
programme also encourages and provides for the consumption of IFA tablets by
the frontline workers such as AWW, ASHA, and teachers to enhance the value of
WIFS among adolescents and community members. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The Ministry of Health and Family
Welfare (MoHFW) is the nodal Ministry for the Weekly Iron Folic-Acid
Supplementation Programme. MoHFW is responsible for policy formulation,
technical support, yearly planning of the WIFS programme, including the
allocation of resources for supply of IFA supplements and deworming tablets,
developing resource material for awareness, establishing monitoring systems and
reviewing the programme progress. <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Under the WIFS programme for
adolescents, IFA supplements are distributed free on a weekly basis to the
target groups.<span style="mso-spacerun: yes;"> </span>In addition to IFA
supplements, Albendazole tablets for de-worming are administered twice a year,
to the same target groups.<o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Also present
on this occasion were, Dr. (Prof) Jagdish Prasad, DGHS, <span style="background-color: white; background-position: initial initial; background-repeat: initial initial; color: #222222;">Shri C K Mishra, AS&MD (NHM), KB
Aggarwal, Additional Secretary, and Dr</span>. Rakesh Kumar, JS (RCH, IEC), <o:p></o:p></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">MV/SK<o:p></o:p></span></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-37207506801434611502015-12-02T16:35:00.000+05:302015-12-09T16:40:53.916+05:30Launch of Hepatitis B Vaccine Drive<div dir="ltr" style="text-align: left;" trbidi="on">
<span style="background-color: white; color: #141823; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px;">Shri.J. P. Nadda, Hon'ble Union Minister of Health & Family Welfare & UNICEF Goodwill Ambassador, Mr. </span><a aria-describedby="js_n" aria-haspopup="true" aria-owns="js_m" class="profileLink" data-hovercard="/ajax/hovercard/page.php?id=110426268985242" href="https://www.facebook.com/pages/Amitabh-Bacchan/110426268985242" id="js_o" style="color: #3b5998; cursor: pointer; font-family: helvetica, arial, sans-serif; font-size: 14px; text-decoration: none;">Amitabh Bacchan</a><span style="background-color: white; color: #141823; font-family: "helvetica" , "arial" , sans-serif; font-size: 14px;"> launched the Hepatitis B Vaccine Drive in Mumbai on 23 November 2015.</span><br />
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<span style="background-color: white; color: #333333; text-align: start;"><span style="font-family: Arial, Helvetica, sans-serif;">In India, approximately 10 lakh children, on an annual basis, run the lifetime risk of developing chronic Hepatitis infections, leading to life-threatening issues including liver cancer, liver failure and a possibility of premature death. </span></span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Despite continuous efforts, only 65% children in India had access to all vaccines during the first year of their life. Today, RI in India targets 27 million infants and 30 million expecting mothers each year.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">UNICEF is extending its support to the Ministry of Health and Family Welfare (MoHFW) with the aim to create awareness about Hepatitis B and its pentavalent vaccine through uninhibited confessions led by UNICEF Goodwill Ambassador, Mr. Amitabh Bachchan. </span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">In the recent National Launch of the Hepatitis B Vaccine Drive, the ‘Confessions from AB’, short PSAs created by Piyush Pandey, were launched by the MoHFW This special public health announcement documents Amitabh Bachchan’s personal journey as a Hepatitis B patient. Through this series of candid confessions, the aim was to create awareness about timely detection for individuals exposed to Hepatitis B and vaccines that could aid in its eradication.</span></div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0tag:blogger.com,1999:blog-6374181643719808265.post-84392592724815386482015-11-23T10:31:00.003+05:302015-11-23T10:31:58.486+05:30प्रतिष्ठा में श्री रत्नेश मिश्रा जी, मुख्य संवादाता जी के ध्यानार्थ वैिक शिक्षा से जुड़ी छत्तीसगढ़ बच्चियां<div dir="ltr" style="text-align: left;" trbidi="on">
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<b>छात्राओं को मिली उच्चशिक्षा की सीढ़ी, खत्म हुई बाधा </b></div>
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रायपुर (एसएनबी)। छत्तीसगढ़ के सु़दू़र अंचलों से आए अभावग्रत बच्चों के चेहरे पर आज मुस्कान तैर गई जब शिक्षा का अधिकार परियोजना के तहत यूनिसेफ के प्रयासों से उनको हाईटेक वैिक शिक्षा से जोड़दिया गया। एडूट्रेक एप्लीकेशन के शुभारंभ के मौके पर छत्तीसगढ़ के 32 स्कूलों की 6 हजार से अधिक बच्चियां सूचना तंत्र से जुड़ गई। देश का छत्तीसगढ़ ऐसा राज्य बन गया है जो शिक्षा के आधुनिक तकनीक सेजुड़ गया। वैसे तो छत्तीसगढ़ नक्सलवाद की समस्या के कारण हमेशा देशभर में चर्चा व सुर्खियों का विषय रहा है। इस प्रदेश में शिक्षा की गुणवत्ता पर आज तक किसी की नजर नहीं थी। स्तर की गिरावट केकारण मुख्यमंत्री डा रमन सिंह ने पिछले दिनों ही शिक्षा की गुणवत्ता को सुधारने की एक योजना के तहत प्रदेश के सभी स्तर के जनप्रतिनिधियों अधिकारियों यहां तक मंत्रियों को भी इस योजना में लगा दिया है।इसी भावना के तहत देश की प्रसिद्ध फिल्मी अभिनेत्री करीना कपूर भी यूनिसेफ के साथ रायपुर पहुंची और बाल अधिकार व शिक्षा के अधिकार के कार्यक्रम में शरीख हुई।</div>
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बच्चों के मन में उच्च शिक्षा की ललक तो बहुत होती है। कोई डाक्टर बनना चाहता है तो कोई इंजीनियर, वैज्ञानिक और कोई आईएएस आईपीएस लेकिन पुरातनवादी सोच के पालक अक्सर अपनी सोच के कारणइनके इस सपनों के बीच में बाधा बन कर खड़े हो जाते हैं। 8वीं व 12वीं तक पढ़ने के बाद ऐसे पालक सोचते हैं अब और पढ़ाने का कोई मतलब नहीं है खासकर लड़कियों के मामले में तो यह सोच बहुत अधिक है।खासकर ऐसे क्षेत्रों में जो ग्रामीण है।लड़को के मामले में भी आर्थिक कारणों से हजारों बच्चे इसी समस्या का शिकार होते थे। इस स्थिति को एक अध्ययन के बाद समझते हुए छत्तीसगढ़ सरकार ने इस ओर कदमबढ़ाकर यह तय किया कि ऐसे बच्चियों की उच्चशिक्षा नि:शुल्क कराई जाएगी। यह कन्याओं के विकास के रास्ते को आसान करने के लिए मील का पत्थर साबित हो रहा है। इंडोर स्टेडियम में शिरकत कर रहीकस्तुरबा गांधी बालिका आवासीय स्कूल में 8वीं कक्षा की छात्रा चंचल रवानी डाक्टर बनना चाहती हैं तो इसी स्कूल की 7वीं कक्षा नीवीता सिंह नर्सिग का कोर्स कर मरीजों की सेवा करने की योजना बना रही है।तो वहीं 7वीं कक्षा की एक अन्य छात्रा प्रीति मिंज, 6ठी की छात्रा तारा बुजुट पायलट का ख्वाब संजो रही है। उनका कहना है कि यह सब यूनिसेफ एवं प्रधानमंत्री नरेंद्र मोदी द्वारा बाल शिक्षा की गुणवत्ता मेंबालिकाओं का भविष्य को साकार करने के अभियान से संभव हो पा रहा है। इनमें प्रीति, तारा ऐसी छात्राएं हैं जिनके माता पिता ने 5 कक्षा के बाद उनकी पढ़ाई बंद करा दी थी। बाल अधिकार के कल्याण के लिएकाम करने वाली संगठन यूनिसेफ से संभव हो सका है। बीते एक साल के दौरान इस अभियान के तहत दो लाख से अधिक छात्राएं स्कूल आने लगी है। वे उच्चशिक्षा को हासिल करने में ही अपना भविष्य देख रहीहैं। इस मौके पर स्कूल शिक्षा के सचिव सुब्रत साहू, यूनिसेफ रायपुर के प्रशांत दास समेत कई अन्य गणमान्य लोग मौजूद थे।</div>
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media4childhttp://www.blogger.com/profile/06365456853832863026noreply@blogger.com0