New Delhi, 25 May 2016: UNICEF India today unveiled the ‘Fair Start’ film as part of
a (social) media campaign that will focus on persisting inequities that large
groups of children in India face, affecting their survival, growth and
development. A series of impactful films will give an insight into the lives of
millions of children from various backgrounds, who are full of potential but
less likely to grow up healthy and safe, less likely to attend school , less
likely to learn, and more likely to be married as children.
Introducing the
film, Caroline Den Dulk, Chief, Advocacy &
Communication, UNICEF India said, “Every
child deserves a fair start in his/her life and deserves adequate nutrition,
education, sanitation, protection and health care. The campaign draws attention
to the lives of many children who are deprived of these basic rights, often at
times determined simply by where they are born. Every child should have a fair
and equal chance in life, irrespective of their caste, ethnicity, gender,
poverty, region or religion.”
UNICEF works closely with the
Government of India and many other partners to curb the situation of the most
vulnerable and deprived children, ensuring that each child born in this vast
and complex country gets the best start in life, thrives and develops to his or
her full potential.
Every Child deserves a #FairStart. Currently, 6.1 million
children in India are out- of -school[1];
around 10 million children are engaged in work in India[2];
close to 3500 children die every day before reaching age 5[3];
42 per cent of tribal children in India
are stunted in their growth and development[4]; and almost half the
population of India, about 564 million people still practice open defecation[5].Girls in India
deserve an equal chance in life too, but on an average 2.22 million girls marry
early every year in India[6],
and 23% girls between 15-19 years of age experience physical or sexual violence[7].
“Often
the issues faced are immensely complex in nature and cut across all layers of
society”, said Mrs. Den Dulk. “To make change happen a mind-shift is required.
The #FairStart campaign aims at engaging the larger public in a debate and for
everyone to see they have a role to play to make sure every child can have a
fair chance in life”.
The ‘Fair Start’
films were produced with the participation of a group of children who brought
their own daily reality to the film set.
“We have made this film with a lot of love and we
hope you like it. Help us get a fair start, life. We deserve a #FairStart”
“The
#FairStart campaign was quite a remarkable and prestigious project to work on
for me, as well as the entire team. at Avant Garde Films. The most memorable
thing was working with such wonderful kids from ‘Bigger Than Life’ NGO. They
played cast and crew really well. For me, and I am sure for everyone who was a
part of this project, it would be the most memorable experience and will be
close to our hearts forever” – Abhishek De, Avant Garde Films.
Crew:
Sahil: Camera man - Sahil is a 14 year old enthusiastic boy
who is interested in sports and music. He is an avid cricket fan and wants to
pursue cricket as his profession. He has a mother and a sister who love him.
His father passed away 3 years back. He helps his uncle in laundry work. Sahil
goes to an English medium school.
Suraj: Art Director - Suraj is 10 years old. He has 3 sisters
and 2 brothers. His mother works very hard selling corn. He helps his mother at
her work. His father is an alcoholic and fights at home. Suraj wants to become
a scientist when he grows up.
Shawn: Camera Man / Director - Shawn is 15 years old. He has
6 siblings. Since his father has left home and mother keeps unwell he has taken
up the responsibility to work and earn money for his home. So he goes everyday
to clean gutters. He does not go to school but wants to. He is good at
football. He is very helpful and caring by nature.
Belinda: Costume - Belinda is 13 years old. She goes to a
municipal school. She is Shawn's sister. She works at home after school hours.
She is a very shy girl but aspires to become an office accountant when she
grows up.
About
UNICEF
UNICEF
works in more than 190 countries and territories to help children survive and
thrive, from early childhood through adolescence. The world’s largest provider
of vaccines for developing countries, UNICEF supports child health and
nutrition, good water and sanitation, quality basic education for all boys and
girls, and the protection of children from violence, exploitation, and AIDS.
UNICEF is funded entirely by the voluntary contributions of individuals,
businesses, foundations and governments. For more information about UNICEF and
its work visit: www.unicef.org and www.unicef.org/india
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